Monday, March 01, 2004

drape a half-naked model and voila... traditional advertising scheme

Just so you know, car companies are making a genuine effort. The 'egg' still has to be broken though. Why not talk to your bank manager today and find out what incentives are being offered as your financial institution's investment in 'clean' technology. The more requests this manager receives the better your chances of having the question passed on up the line so that the president's ear is bent. If your bank can invest money on whatever they want why not invest directly in the people who make it all possible -- you? You bought and paid for the car. Seeding the softpath could be as easy as putting protected funds on the key players in the hydrogen economy and then giving people like you less expensive money dependent on their choices. Imagine a 2 per cent loan for a hydrogen only vehicle or a 5 per cent loan for something that uses a reformer to convert methanol, or a 10 per cent loan to a car that uses a reformer to convert gasoline? What does a bank have to lose if the hydrogen economy is supposed to happen anyway? The mechanisms must be in place to facilitate this change more rapidly. I just wonder if there is some sort of ethical dilemma in that?

Oh yes, and now any and all are encouraged to drape their favorite model over some of these luscious designs.
Are you thinking what I'm thinking?
(PDF) Fuel Cell Car Chart

sobriety is about how much you can afford to drink
Five Hundred Million Cars, One Planet

Just think about the future value of the gasoline powered car. How old are the heaps littering the road anyway? As of 2002 there were an estimated 531 million cars on roads the world over, 25 per cent of which were in the US alone. Depreciation already takes a huge chunk of a car's value as soon as it is driven off the lot. Would people rather wait until later to have their gasoline cars made worthless? When is really a good time? The longer individuals wait the longer it will take. No amount of transitional planning can save the value of your vehicle. Conversion to hybrid fuels in an Internal Combustion Engine (ICE) are costly unless they are built into the purchase price of a vehicle. Depreciated assets are difficult to spend money on when there is no cost recovery involved in the expense.

How many of those cars are going to be kept to the standard of a classic so they can go on display 25 years from now?

I know which model I want.

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